Leadership becomes very simple: People come first. Always.

Heavy rains and severe flooding are affecting so many communities across Thailand right now. Seeing the updates and hearing from team members whose homes and families are impacted is a heavy reminder of what truly matters.

In times like this, leadership becomes very simple: People come first. Always.

To our team at Bitkub Group: if your neighborhood is flooded, if your commute is unsafe, or if your loved ones need you, please do not try to make it to the office. Do not worry about asking for formal approval or whether taking time off looks bad. Your safety is what counts.

Stay home, work remotely if you can, or step away completely to secure your household and care for your family. Our People Team is ready to help anyone who needs direct assistance, and I have asked all our team leads to check in on their members right away.

Because to me, company culture is never about slogans on an office wall.

Culture is what we actually do when our people need us most.

Every business has deadlines, targets, and meetings. Those things matter. But none of them matter more than the human beings behind them.

No meeting is worth risking your safety.

No deadline is more important than your family.

And no company can call itself successful if its people feel they have to face hard times alone.

To everyone dealing with the floods across Thailand right now, please stay safe, look after your loved ones, and lend a hand to your neighbors where you can.

Work can wait.

People cannot.

Topp Jirayut Srupsrisopa

Founder of Bitkub Group